Tasked by our client, the American Association for Radiologic Technologists (ASRT), to create awareness among the general public of the impact their members have on healthcare, we created a microsite and a hero video (along with a :30 cutdown) celebrating and highlighting both the impact and the reach that the medical imaging and radiologic technologist professions have on healthcare. The video ran on connected TV and lives in its full version on YouTube, driving viewers to the microsite, where the viewer has the opportunity to explore educational modules about the 12 different modalities that comprise the industry, as well as submit their own story about a rad tech who has had an impact on their life. The campaign also extended into social media, with a series of posts living on LinkedIn and Meta to further encourage awareness with the general public, as well as engagement within the rad tech community.
Copy: Dan Barry
VP Creative: Robert Marbury