Challenged with the task of convincing our population to continue to take steps to protect their health during the later months of the COVID-19 pandemic, we created a short, impactful spot as we transitioned from primarily informational health messaging back to our brand ethos of “Live Extraordinary.” We concepted and cut this shot solely from stock, and it came together quick and in a very on-brand, empowering and motivating way.
Video production | Mike Mazzanti