imre | STIHL
2022 Social Campaign Support
Our goal for 2022 was to elevate STIHL as a leader and legacy brand within the industry. Featuring a mix of Brand, German and imre-original creative, we reached key audiences across Meta and new channels like TikTok, Pinterest, and Reddit, increasing total global content usage by 293% since 2021.
Most notably, I oversaw the creative for the launch of the brand on Tiktok in 2022, which amassed over 30.6k followers in just under a year, and was the 7th official social channel for STIHL USA.
Below are some highlights of the various campaigns and launches I led from a creative standpoint throughout 2022.
TikTok Content
A (very) small selection of the original content we created for STIHL USA’s TikTok page in 2022. Click the image to view media on platform.
RZ Launch Campaign Social Support
Created social content to support the launch of STIHL’s RZ Mower, a first of its kind launch for the brand in years. Our goal was to build hype and awareness for the product’s reveal at a trade show using both content from the brand agency, as well as custom organic content. We developed a short ed cal with “countdown” approach, teasing out the reveal of the product in small amounts before the full reveal went live at the show.
STIHL 2022 Holiday Yule Log
Capitalizing on the popularity of crackling fire videos on YouTube and Netflix around the holidays, we created a simple looped video hat started as a silly idea in an internal creative brainstorm became a powerful piece of seasonal viral content that delighted both client and STIHL fans alike.