As an extension of Gravie’s efforts to demystify health insurance, we were tasked with creating an approach to their social content that is as easy to understand as it is friendly and conversational. As the creative director on this piece of business, I guided our creative team to use editorial, optimistic photos and videos to bring in the human connection and made numbers easy to understand via simple icon and chart animations. All our communications feature a clean design and simple language that creates a social experience that’s as enjoyable and stress-free as the Gravie benefits platform.